Zen Hair recently made a splash at the inaugural Haircon event held at the O2 in Manchester from June 22nd to 24th.
Zen Takes Center Stage
Zen exhibited at Haircon as it was a fantastic opportunity to showcase our Zen Professional ranges and our exciting new SERENE ponytail and clip-in collection. The Zen booth buzzed with activity as stylists and educators explored the latest innovations in hair extensions.
Innovative Techniques Take the Spotlight
Zen Hair wasn't just showcasing products; they were also demonstrating cutting-edge techniques. Zen team members Simon and Stacie captivated audiences with their hair demonstrations plus using the V-Light tool, a revolutionary hair bonding system. "While not a Zen product," explains Zen Managing DirectorJohnny Yip, "the V-Light perfectly complements our extensions, allowing for invisible strand-by-strand application in delicate areas."
Lauren Quayle Wows the Crowd
Lauren Quayle, Zen Brand Ambassador and Educator, assisted by her team Gabby and Mollie, further amplified the Zen Hair presence. Lauren's skill and expertise were on full display. Her live demonstration of 22" LS+ Nano-I-Tip extensions on our model, was a real crowd-pleaser.
Engaging the Industry on the Social Stage
Zen Hair didn't just showcase their products; they also participated in insightful industry discussions. During a Social Stage interview hosted by Michelle Griffin, Zen's Head of Education Simon Stainton delved into the company's development as a key industry force. The interview covered a range of topics, including our unique selling propositions, future developments, and our perspective on industry growth and emerging trends.
Building Connections and Looking Ahead
Haircon proved to be a breeding ground for valuable connections. Zen established strong relationships with two potential wholesalers in Wales and Lincoln, and there was also significant interest from lots of trade accounts as well as educators keen to incorporate Zen training into their NVQ programs.
Capitalising on Success: Haircon 2025 and Beyond
The positive experience has solidified Zen Hair's commitment to Haircon. "We're thrilled to be confirmed as brand collaborators again for 2025," says Johnny. "Haircon is a dynamic event that fosters collaboration and innovation within the hair extension industry."
Johnny concludes by praising the event's unique atmosphere. "Haircon stood out with its focus solely on the hair industry. It was a refreshing change to see booths dedicated solely to hair, offering a platform for stylists and educators to connect and learn." He added, "A thouroughly entertaining show for hairdressers and educators, with lots of stage shows on constantly from 10am to 11p.m!"
Zen Hair's successful participation in Haircon 2024 underscores their commitment to staying at the forefront of the hair extension industry. With exciting new products, innovative techniques, and a dedication to fostering industry connections, Zen Hair is poised for continued growth and success.
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